January 2011
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Facebook, Google, Four Square. Who will be the...
It is going to be Foursquare for two reasons: a) they have a clear head start and b) they’re good people who seem to be quite transparent about their goals. As more developers partner with the Foursquare API, I think Foursquare will achieve critical mass. But one problem that stands in their way is the lack of available apps for local businesses to monetize checkins. App developers really...
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Are Twitter's Promoted Tweets worth the...
I received an invite today to join the Promoted Tweets and Promoted Accounts program. I had a nice conversation with a local Twitter rep here in San Francisco who assures me I won’t be disappointed. But for a small business, it ain’t cheap!
If you’re not sure what I’m talking about, read this: Promoted Tweets and Accounts.
My goals are to:
grow my company’s twitter...
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#Groupon users (#Grouponers) can wreak havoc on...
Nothing against Groupon, but the behavior of its users can be a little… costly!
Typically, the Grouponer:
Checks out your deal
Conducts a search on your brand
Clicks your paid ad in position #1
Likes what she sees
Heads back to buy the deal
How This Affects SEM
The last click gets credit for the sale. In this case, that’s your paid ad. Cool, right? Not so fast! That cost you a...
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Ever run a deal on Groupon?
How bout Groupn clones? Let’s compare notes!
I have researched and/or spoken with many clones, and while they may all be group deal sites, each one has is own angle. Here are some positive notes:
Seize The Deal, for instance, focuses only on US mid-markets and relies on key partnerships with local radio stations to set them apart. So if you run in Albuquerque, you’ll be mentioned up...
Thanks to these lovely people for following!
http://thebayareanative.tumblr.com/
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The Principles of Persuasion Checklist
Dr. Robert Cialdini wrote about six principles of persuasion and how they appeal to our right-brain decision making process. His book, Psychology: The Influence of Persuasion, is a must read for all marketers and entrepreneurs.
I use Cialdini’s principles when designing or evaluating marketing campaigns. For example, the principle of Liking goes something like this: If you like your...
