Can Facebook Compete with Groupon for Group Deals?
Facebook announced plans this week to create a group deals feature for its social network of nearly 600 million users. People will be able to share deals with their friends, similar to Groupon and Living Social’s social sharing features.
But as a marketer, it raises a few questions.
- How effective are the social sharing features of Groupon and Living Social? Have you ever shared a deal? I haven’t. By the time I get to it, the deal has already tipped.
- Do people want to buy things on Facebook? There seem to be two camps. Marketers say Yes, and non-marketers say… Maybe.
- How will they integrate with their current Deals program? Can they successfully tie this to a physical business or check-in?
Let’s just assume Facebook rolls out group deals, and people share and buy them. With all the social data Facebook owns (ie, likes and interests on 600 million people), this concept will ROCK!
I’d like to know what you think.
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