'Comprehensive Business Strategy' Drives Social Media Success
How a company with $873 million in revenues approaches—and nails—social media.
- Set clear goals.
- Don’t be an island.
- Monitor and respond to conversations.
- Grow social community membership & engagement.
- Reward and amplify key influencers & evangelists.
- Track and report impact.
Read the rest here: http://www.thecmosite.com/author.asp?section_id=1137&doc_id=205399&cm_sp=thecmosite_sitedefault
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