Will Google Offers use Google+ to shape the daily deals space?
It is rumored that Google’s new deals platform, called Google Offers, will be much more favorable to businesses concerned with not making any money on their daily deals. Instead of paying businesses just 50% of the revenue generated from their deal, Google will pay up to 80%, which should come as a relief to many businesses who either are too scared to give away most of their profit or haven’t figured out how to turn new customers into a repeat customers—the name of the game in my opinion.
But, before you go showering Google with all kinds of praise, look ahead for a minute. We heard Google Offers will likely evolve into a self-serve deal platform for businesses, and considering Google is the only player in town for Search, plus nearing the top on Display, I would expect to see Google create additional “exposure opportunities” for your business’s deal by allowing you to advertise it via PPC and Display ads.
Right there, they make a little more on their split.
I’m not saying Google won’t absorb most of the cost to advertise their own—they surely will if they want their offers to succeed. But it makes sense to allow businesses to dabble in their own advertising, if only to their own networks or Circles.
With Places, Maps, Google+, AdWords, Display, +1, and a famous self-serve approach to maintaining all those products, it is very interesting when I take stock of all the things Google has created and how they might all work together to connect consumers with businesses.
It has never been a better time to be an AdWords expert. But then again, I’m biased!
1 Notes/ Hide
-
joeymuller posted this
