Advanced AdWords Tools (@Trada)

In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/.

We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you.

The AdWords Search Funnel

  • Top Paths report: we especially enjoy the Transitions reports.
  • Assisted Conversions report: understanding assist roles may change your bidding approach.
  • Path Length report: this will tell you how many folks are NOT converting on the first click alone.

Head over to Trada and read the post! http://www.trada.com/blog/advanced-adwords-tools/

Search marketing ad spend expected to grow 50% by 2016

via @emarketer @sengineland

Google Analytics now offers multi-touch attribution, signaling the end of an era limited to last-click attribution. Finally, an affordable (free) multi-channel, multi-touch attribution platform is available to marketers, analysts, webmasters, CEOs and CMOs. Kudos, Google!