Advanced AdWords Tools (@Trada)

In case you missed it, we wrote a guest blog post on Trada’s blog: http://www.trada.com/blog/advanced-adwords-tools/.

We all love feeling as though we’ve dodged a bullet, right? In this post we provide some practical tips and real-life examples for using AdWords tools without them using you.

The AdWords Search Funnel

  • Top Paths report: we especially enjoy the Transitions reports.
  • Assisted Conversions report: understanding assist roles may change your bidding approach.
  • Path Length report: this will tell you how many folks are NOT converting on the first click alone.

Head over to Trada and read the post! http://www.trada.com/blog/advanced-adwords-tools/

PPC - The Stereo System Analogy

PPC is like a stereo system. Why splurge for fancy cables when your speakers stink?

Google AdWords putting attention back on positions

This week there were two new announcements from Google AdWords’ product team:

  1. Click level data on an ad’s position is now freely available. For insights on this, you’ll want to follow George Michie’s posts, specifically New Insights into the Google Auction. The gist of it is you can now tag your urls with additional parameters which Google parses (understands) inside Analytics to reveal data about where on the page (in which positions) your ads were clicked.
  2. Top of page bid estimates are now available to view at the keyword level within AdWords. Inside AdWords lays out the details nicely.

Interesting that both announcements occurred just days apart. How you will utilize this is up to you and your analytics team, but at least we know how to aim for the coveted top spot and how to track click from there.

Infographic! The Top 20 most expensive keywords in Google AdWords advertising via @takingpitches
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Infographic! The Top 20 most expensive keywords in Google AdWords advertising via @takingpitches